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In terms of craftsmanship, Souss Massa offers a great array of traditional crafts that reflect the cultural richness of the region and contribute to the vitality of its economy. Indeed, a broad selection of beautifully handmade products, namely the Tiznit silver jewelery as well as the ethnic Tafraout leather slippers (babouches) and traditionally styled rugs constitute some of the richest expressions of the Amazigh lifestyle and traditions.

The crafts sector now has 9,760 units and employs more than 21,560 persons.

The crafts sector now has 9,760 units and employs more than 21,560 persons. It also plays a crucial role in the socio-economic development of the region, which is why a regional development strategy has been launched since 2011 towards the revitalization of craftsmanship. The strategy involves effective flanking policies for artisans in the creation of SMEs, designing and rehabilitating crafts, providing workers with technical equipment in addition to labeling as well as promoting the most emblematic handicrafts, etc.

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